There was a time on the internet when you could get noticed simply by creating something awesome. It would gain attention, people would start talking about it, and it would gain more attention and... voila! You've gone viral.
These days it's a little harder - with so much content being created specifically for that purpose, people have become numb to it. I had come to think that it wasn't even possible anymore - that creativity was going to need a new medium to reach the masses on the basis of it's merit. Luckily, Yuval & Merav Nathan (of Acme Filmworks) have found a way to prove me wrong - specifically with the music video that the brothers have created for "Her Morning Elegance" by Oren Lavie.
As I'm writing this, they've gotten almost 400,000 plays on YouTube alone, and are rated number one on viralvideochart.com, in addition to being featured on Motionographer. It's completely restored my faith in the possibility of reaching people by creating something unique and beautiful. Take a look and see for yourself.
Any questions or comments about Acme Filmworks or Yuval & Merav Nathan? I'd love to hear from you.
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