Wednesday, May 28, 2008

OH MY GOODNESS MOO, STOP. JUST STOP.


Moo Studios and McCann have teamed up for this amazing new piece for the Boys and Girls Club. Rumor has it that is has received no less than two standing ovations so far. Prepare to be astounded, uplifted, and then warm and fuzzy feeling all over.

IT'S OFFICIAL. SAARINEN + THE LODGE = LOVE


The Lodge and Saarinen have teamed up on the West. We are so happy to welcome them to the fam. We are, obviously, HUGE fans of the work, and if you haven't seen it lately, you should check it out (click here for the most recent reel). The Lodge now works on over 400+ spots a year, which is impressive considering they have only been around a little over 5 yrs. The reason for the success? This company is artist owned, and every person working in any of their 4 offices worldwide are all truly passionate about music. The difference shows.

Also in the Lodge Family are The Diner, for customizable needle drop/stock music and The Station, A soup to nuts, one stop shop for all your budgetly challenged productions including TV, internet, and Corporate videos

The West coast office is headed up by EP Jessica Entner and Creative Director/Composer Ryan Rehm.

CAUSE IT'S CAR SEASON


Allesandro Bosi & Matteo Sironi have been directing for over 10 years and are considered one of the top car shooters in Italy & Europe. They have the perfect combo of technical and creative, and the result is stunning. They are the most recent addition at Pony Show, and they are hungry to break into the US market! They shoot often in South America, Prague, etc, and are experts on creative solutions to budget challenged jobs. Take a look at the work HERE.

Tuesday, May 6, 2008

Boards Mag - Drive-A-Tron

Boards just did a sweet (as in awesome) write up about Sway and our beloved Drive-A-Tron. You can read it HERE

Jean Paul Goude does a spread for the NY times


Jean Paul is one of the most influential image makers of all time. This spread, his first fashion assignment in over three years was recently featured in the NY times. It's stunning, surreal, and just so, uh, Goude. Wow I wish I could afford these clothes.

Covet - Behind the scenes...

Sarah Jessica Parker and Jean Paul Goude go together like macaroni and cheese. Two fashion superstars, one ad. Jean Paul directed SJP's new ad for Covet, her new scent. This behind the scenes gives a fun look at the process.

Dude, whoah

Sometimes I see something and I just have to be like whoah. Eli Richbourg's new piece is one of those for me. He had a dream (not literally), and made it come true. Well, he did a test to see if it was possible, and IT WAS. Now he hopes someone will pay him money to actually make it fully come true. FACT! For those of you lucky enough to witness Point Break Live LA you may see some familiar faces.

Sway and Pontiac, blowing your mind


Pontiac and Sway Studio have teamed up to come up with these two amazing new spots to remind you of the childhood fun of auto's. One spot has you actually driving in the classic game Spyhunter, while the second puts you on your own life size hotwheels track. Both spots are completely CG, and utilized sways's proprietary technology, the Drive-A-Tron. Interesting Fact: The Hotwheels track footage will actually be turned into Pontiacs running footage for the year.

Illicit Iphone?


Danny Kaufman with Bully Pictures hilariously offensive iphone spoof virals are not for the easily offended. From a grateful hooker, to a concerned fraternity brother, Danny shows us even more ways the iphone makes life better. Hope you enjoy, and don't say we didn't warn you...

Fredrik Callinggard with Bully Pictures has two brand new spots for Europe. T-Mobile hug is a stunning single shot piece, showing how T-mobile brings people together. The piece is perfection from film, to concept, to music, to art direction. German Road Safety is a chillingly effective message to drivers to slow down. Fred is definitely a director to watch.